Who We AreIn a world where knowledge is a search away, we believe the real advantage has never been what you know. It's how you live with what you know.
Wise Smart exists at the intersection of wisdom and everyday life. We create resources, courses, books, and tools including our quarterly wisdom and devotional card decks designed to help people move beyond information and into something deeper: meaning, purpose, and peace.
We are living in the age of AI. Knowledge has never been more accessible. And yet, more people than ever are struggling to find clarity, direction, and a life that feels worth living. Smart is no longer enough. Wisdom is the differentiator.
Our authors, teachers, and creators are practitioners, people who have wrestled with these questions in their own lives and built frameworks that actually work. Jack Alexander opens the conversation with Wise Son, Smart Son, and Allie Cooney continues it with Wise Sister, Smart Sister, releasing September 2026. New books, card decks, and resources release quarterly, each one designed to go beyond knowledge and cultivate the kind of wisdom that changes how you live, lead, and love.
The journey to wisdom starts now.
Our Team
A small team that values wisdom over information
Jack Alexander
Jack Alexander is an experienced business leader having led companies in business travel, real estate and technology. He is the founder of Wise Smart.
He is a published author, a speaker and an advisor. He wrote The God Impulse: The Power of Mercy in an Unmerciful World. He partnered with Barna on two related works, The Mercy Journey, and Where Do We Go From Here?, a work on racial healing and unity. He has served on the board of One Race including a year as its Chairman. Jack’s life was featured in Claude Alexander and Mac Pier’s book, Required: God’s Call to Justice, Mercy and Humility to Overcome Racial Division. He was also featured in an article in the Atlanta Journal Constitution on racial reconciliation. He also wrote a book called the God Guarantee on overcoming fear by knowing how to access God’s provision.
He is Chairman of The Reimagine Group which has developed three series on holistic generosity used by over 1,000 churches and completed by over 250,000 participants.
Jack and Lisa have been married for over 45 years, have three sons and nine grandchildren. They have both been active in mentoring, widow ministry and hospitality.
Jack won an Ernst & Young National Entrepreneur Award in 1999. Was Inducted into the Business Travel Hall of Fame in 2022.
Founder and Author
Jeff Shinabarger
Jeff Shinabarger is a social entrepreneur, author, podcaster and Founder of Plywood People as well as the host of the Social Impact Leader podcast. For more than 20 years, Jeff has personally trained and advised over 1200 social impact leaders, Jeff is an expert in vision casting, leading, and sustaining social enterprises and nonprofits. Jeff uses the tensions he faces as a leader to engage and empathize with others. He builds bridges across industries and challenges the way leaders think and act for the better. His work has been featured in CNN, Forbes, The Today Show, Huffington Post, and more.
Having worked in the marketing and creative industries, Jeff uses his skills to innovate spaces that need new breath through the lens of social concern, from brands like Chick-fil-A, Catalyst, fab’rik, and more. Jeff is someone who “tells it as it is,” but he doesn’t stop there. Caring for leaders drives him to create sustainable business models and teams that thrive, innovate and create a better future.
Jeff lives in East Atlanta with his wife Andre, daughter Jada, son Neko, and dog Josie. When he’s not advising leaders and founders, he can be found traveling around the world to learn from different cultures.
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President and Author
Allie Cooney
Allie Cooney is a writer, speaker, and ministry leader with over a decade of experience guiding students and young adults in their spiritual formation. She is a graduate of Auburn University with a degree in Communication and completed the North Point Residency Program while earning a Master of Christian Education from Dallas Theological Seminary.
Allie is the author of Meet Me in the Middle, and her work centers on helping individuals develop a resilient and wholehearted faith. She is passionate about equipping people to navigate cultural complexity with conviction, wisdom, and grace.
In addition to her writing, Allie has spent years mentoring young women and investing in students through teaching, discipleship, and one-on-one leadership development. Her work reflects a deep commitment to spiritual formation, relational ministry, and the cultivation of lifelong faith.
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Content Creator and Author
Eryn Eddy Adkins
Eryn Eddy Adkins is the founder of So Worth Loving, a brand and community built around one of the most universal questions we face: where does our worth come from when it's not rooted in relationship status, success, approval, or performance? What began in 2011 grew into a brand reaching all 50 states and more than 30 countries and in building it, she discovered her deepest passion: helping others tell their story well.
For over 15 years, Eryn has worked at the intersection of storytelling and brand, believing that a brand's greatest asset is a story told with honesty and intention. That conviction now shapes her work as Brand Manager at Wise Smart, where she helps leaders and organizations find their voice and build brands that carry real meaning.
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Brand and Social Media Manager